Kimberly Spratt launched her wine brand, Della W Wines, this year with a mission to provide premium wines and to give back to the community in Greater St. Louis. In support of its commitment to give back, the young startup has a goal of raising $10,000 towards breast cancer awareness and research efforts in the black community. To meet that goal, 5% of wine box sales will be donated to breast cancer awareness and research.

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“I chose breast cancer to be our first charitable effort because it’s a cause that has not only affected influential women in my life but it also affects women of color disproportionately,” Spratt said.

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According to data collected by the American Cancer Society, the number of deaths related to breast cancer has declined over the last 30 years. However, there is still a disparate mortality gap between breast cancer related deaths among African American women and white women. The mortality rate for African American women who have breast cancer is 40% higher than that of white women. Additionally, the mortality rate for African American women under 50 years old is double that of white women under 50.

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“I’d like to do my part by using my resources to help organizations that work with women of color who are affected by breast cancer.” - Kimberly Spratt

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This year, Della W partnered with Sister Strut, an organization that raises awareness of breast cancer statistics affecting women of color and works with charities and organizations to change them. In September, Della W hosted The Pink Rally Series—a series of events held throughout Greater St. Louis to help people register for the Sister Strut Parade in October. Spratt was pleased with the outcome. 

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